Amazon is likely to come under investigation by EU regulators next year for potential violations of the Digital Markets Act (DMA). This follows claims that the company may favor its own products in its marketplace, a practice deemed unfair under the new regulations aimed at reining in Big Tech. If found in breach, Amazon could face significant fines, potentially reaching 10% of its global revenue.
The DMA, a groundbreaking legal framework, targets anti-competitive behavior by dominant tech companies, demanding fairer practices for smaller businesses and users. Amazon's compliance measures are under close scrutiny, especially since rivals have accused it of insufficient efforts to adhere to the rules. Regulators are also assessing whether Amazon's marketplace operations harm competition.
Amazon's case highlights the broader challenge Big Tech faces under the DMA. While some firms scramble to align with the regulations, investigations into others, like Google and Meta, signal the EU's resolve to enforce these rules. This growing regulatory pressure may reshape the tech industry's landscape, affecting giants' market strategies globally.
